6 Ways to Dominate Your Niche with Proper Market Research

Reports are limited for free users, and for a payment you can get full access to entire keyword lists. It may be expensive for some, but with the full reports you can find comprehensive lists of the “low hanging fruit” every single one of your competitors are going after. Google Insights is like a crystal ball for your keyword campaigns. Plug in a key phrase and check out search trends for the term.

Blog posts, comments, and forum discussions can reveal things about your audience and what’s happening within your market. Think about issues your target audience is facing, trending topics, and so on. Keeping up to date with a large number of informational sources is made easy by using a service like Feedly. This shows which social media channel they’re putting the most effort into.

This can definitely be easier said than done, though, and expect that the more granular you want to get, the more likely that you’ll have to pay for access to relevant data. For instance, U.S. regional population numbers are freely available via the U.S. Bureau of Economic Analysis and can even be automatically visualized with the free Google Public Data Explorer tool. All three examples could be great starting points for content that speaks to the kinds of things your customers care about or have questions around. In a nutshell, a niche research tool is any tool that helps you better understand your niche.

You also need to analyze backlink profile of your competitors. Ahrefs can show you backlinks to help you see an overview of its link building strategy. In the example above, Pinterest receives the third most organic traffic for “home office.” It’s probably getting many visitors for Pins of home office ideas in image format.

The delivery time may vary from 2 to 7 business days depending on the chosen package. Most importantly, the niche that you are picking should be satisfying to you professionally and personally. I always recommend avoiding a niche that is unethical or Niche Research not related to your ideas. Subsequently, you can come up with a distinctive tone for your online store that is easier to maintain across different platforms. As a result, it will help you stand out from the crowd of millions of other online stores.

You can instantly get insights about your competitors by entering the domain name in the search box. SEO difficulty – will give you an indication of how hard it will be to rank your content for these search terms. Compare different topics in order to identify opportunities and threats. Think about the possible reasons behind sudden rises and declines. This allows you to react accordingly to current situations in the market. Lots of businesses are paying for Google Ads for this keyword.